Mahindra jumps into electric vehicle ridesharing with hashtag#Glyd. No, it will not be able to beat uber or ola. But sometimes, Adoption of a new product like electric vehicles needs a proof of concept like hashtag#Glyd to create trust and experience. If it turns out to be profitable (It actually may) then it will have customers in Ola and Uber as well as boost Electric charging infra available in India. So this is a powerful strategy.